HRVATSKA GRAFIČKA INDUSTRIJA I EUROPSKO TRŽIŠTE

CROATIA PRINTING INDUSTRY AND EU MARKETS

Rajko Naprta

Sažetak

Hrvatska grafička industrija će od sredine ove godine i formalno početi djelovati kao (proizvodni) dio europskog tržišta. Ta činjenica će u svakom slučaju donijeti našim tvrtkama neke promjene. Naše prednosti u ovom procesu će svakako biti naša educirana i iskusna radna snaga, relativno visoka tehnološka opremljenost (kapaciteti i kvaliteta tiskarskih strojeva), mogućnost širenja na nova tržišta, kvaliteta naših proizvoda, veća dostupnost EU fondova za razvojne projekte vezano za zaštitu okoliša, povećanje produktivnosti te ukidanje "preostalih administrativnih ograničenja".
Nažalost, u ovom trenutku postoje i naše objektivne slabosti kao što su uvozna sirovinska i tehnološka ovisnost, usitnjenost kapaciteta, i nadalje visoka potreba za ulaganjima u strojnu i informatičku opremu, ovisnost o strategijama razvoja inozemnih vlasnika domaćih tvrtki, mogućnost povećanja inozemne konkurencije, kratkoročnog gubitka dijela ex. tržišta (CEFTA), potreba za ulaganjima u cilju zadovoljavanja EU legislativa. Najveći problem u ovom trenutku je svakako gospodarska recesija domaćeg (i ino) tržišta te izravne posljedice visokog uvoza gotovih proizvoda, cijena kapitala te ostali nepovoljni ekonomski pokazatelji.
Čini se da će se u ovoj godini jasno sagledati određena bilanca dosadašnjeg razvoja te u idućim godinama morati platiti određena cijena za dosadašnje "ponašanje". Pri tomu se nadamo i vjerujemo da ta cijena neće biti visoka.

Abstract

Croatia printing and packaging industry from the middle of this year and formally will start working as a (production) part of the European market. This facts will certainly bring some changes for our companies. Our strengths in this process definitely will be our educated and experienced employees and experts, a relatively high technological equipment (capacity and quality of printing presses) our printing and packaging companies, the possibilitys of expanding into new markets, the quality of our products, greater access to EU funds for development projects related to environmental protection, increase productivity and the abolition of "the remaining administrative restrictions."
Unfortunately, at this time there are also our objective weaknesses such as imported raw materials and technological dependence, fragmentation of capacity of our printing companies, high needs for further investment in hardware and IT equipment, dependency about development strategies of foreign owners of domestic companies, the possibility of increasing foreign competition, short-term losings our share on ex. markets (CEFTA), the need for investment in order to meet EU legislation and etc. The biggest problem at the very this moment is definitely the economic recession of the domestic (and foreign) markets, and a direct consequence of higher imports of finished products in Croatia, the cost of capital and other negativ economic indicators.
It seems that in this year we will clearly seen certain balance of our past economic development and in the some next coming years we will have to pay a certain price for a current "behavior". We hope and believe that the price will not be too high.

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