TRENDOVI U GRAFIČKOJ INDUSTRIJI

GRAPHIC INDUSTRY TRENDS

Velimir Pavić, Mile Matijević, Mario Tomiša, Renata Tomerlin

Sažetak

Kako bi se razumjeli trendovi u tiskarstvu potrebno je iste promatrati u puno širem kontekstu. Sukladno navedenom, ovim radom nastoji se razjasniti na koji način implementacija suvremenih tehnologija i znanja u grafičku industriju utječe na način proizvodnje i poslovanja u grafičkoj industriji, ali ne na način opisivanja novih tehnologija i njene primjene u grafičkoj industriji, nego kroz postavljanje iste u puno širi kontekst povezan s web 2.0 okružjem, te kroz detreminaciju ključnih trendova koji određuju budućnost industrije vezane uz tiskarstvo.
Ključne riječi: tiskarstvo, digitalne tehnike tiska, personalizacija

Abstract

In order of understanding printing industry trends, thy need to be understood in a comprehensive point of view. In accordance with that, this paper tries to clarify in wath way do modern technologies and knowledge implementation into graphic industry influence on production and business activities in industry itself. New technologies and their application in graphic industry will not be throughly described, they'll be put in weider context connected with web 2.0 environment instead. In that way, key trends of future graphic and printing industry will be determined.
Key words: printing, digital print techniques, personalization

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