The influence of typography on user’s experience

Utjecaj tipografi je na korisničko iskustvo

Maja Gligora Marković, Natko Hasić, Ivan Pogarčić

Sažetak

U radu je obrađena tema utjecaja tipografi je na korisničko iskustvo. Dan je kratak opis razvoja tipografi je, prva pisma i važnost teksta u multimediji te su analizirani i uspoređeni Arial i Helvetica, dva najpopularnija pisma današnjice. Detaljno je analizirana anatomija pisma i svi čimbenici koji se uzimaju u obzir prilikom klasifi kacije pisma. Analizirane su sve kategorije pisma te kao primjer naveden najpopularniji predstavnika svake kategorije. Predstavljeni su bitni tipografski elementi poput hijerarhije i razmaka između slova. Objašnjen je koncept korisničkog iskustva i kako se ono kreira. Provedeno je istraživanje o utjecaju tipografi je na korisničko iskustvo, a rezultati istraživanja pokazali su da se većina ispitanika susrela s poteškoćama u razumijevanju sadržaja zbog lošeg odabira pisma te da preferiraju čitljivost više od vizualne atraktivnosti. Također, rezultati istraživanja potvrđuju da većina korisnika povezuje kompaniju s pismom koji ta kompanija koristi za logotip. Objašnjen je proces izrade pisma koristeći Font Creator te je izrađeno pismo namijenjeno upotrebi u ugostiteljskoj industriji.

Ključne riječi: tipografi ja, korisničko iskustvo, pismo (font), dizajn

Abstract

Th is paper explores infl uence of typography on user’s experience. It off ers a short review of development of typography, the fi rst font and the importance of written text in multimedia, along with the analysis and comparison of Arial and Helvetica, two most popular fonts today. Th e paper further analyses anatomy of fonts and all factors considered in font’s classifi cation. It explores all font’s categories with an example of most popular representative of each category. Important typographic elements, such as hierarchy and spacing between letters are explained. Authors also describe the concept of user’s experience and its development. Paper has undertaken a research of typography’s infl uence on user’s experience, which results indicated that most respondents confronted diffi culties in understanding the content due to poor choice of letter and their preference of readability in contrast to the visual attractiveness. Further on, research results confi rm that majority users connect company with font it uses for its logo. Paper also explains a process of font’s creation with Font Creator on an example of font intended for usage in catering industry.

Key words: typography, user’s experience, font, design

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