Dizajn vizualnog identiteta i nove interpretacije kulturne baštine malih mjesta Hrvatske u studentskim radovima

Students’ presentations of visual identity of small-sized places and new interpretations of their cultural heritage

Ulla Leiner Maksan, Vesna Uglješić, Olivera Međugorac

Sažetak

U sklopu Praktikuma iz dizajna Tehničkog veleučilišta u Zagrebu studenti izrađuju projekt vizualnog identiteta malog mjesta u Hrvatskoj prema vlastitom izboru. Za razliku od većih hrvatskih gradova i sela, manje urbane i ruralne jedinice pretežno nemaju izrađene vizualne identitete. Koncepti dobivenih rješenja studentskih radova temelje se na simbolima pojedinog geografskog krajolika, kulturnog naslijeđa kao i tradicijskih obilježja. Eliminacijom suvišnih elemenata studenti dolaze do prepoznatljivog znaka koji je osnova za daljnji razvoj cjelovitog vizualnog identiteta. Cilj ovog projekta je osmisliti što više vizualnih identiteta malih mjesta, ponuditi ih lokalnim upravama te na taj način podržati jačanje prepoznatljivosti geografskog, kulturološkog i prirodnog identiteta Hrvatske.

Ključne riječi: dizajn, vizualni identitet, studenti, mala mjesta u Hrvatskoj

Abstract

For the purpose of the IT design practicum at the Polytechnic of Zagreb students have designed the visual identities of Croatian small-sized places of their own choice. Generally speaking, most small-sized rural places in Croatia have no visual identity designed. Th e concepts of students’ design solutions are based on symbols of specific regions, cultural inheritance and tradition characteristics. Eliminating unnecessary elements students come up with symbols which is the basis for further development of the visual identities. Th e purpose of this project is to accomplish as many visual identities of small-sized places as possible in order to off er them to local communities and to increase in this way the awareness of geographic, cultural and natural identity of Croatia.

Keywords: design, visual identity, students, small places in Croatia

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