Boja u dizajnu - kreativnost ili znanost?

Color in Design – Creativity or Science?

Đurđica Parac – Osterman, Martinia Ira Glogar, Ivana Žiljak Stanimirović

Sažetak

Postoje li pravila, zakonitosti i znanstvene postavke o bojama koje su primjenjive u dizajnerskom stvaralaštvu i može li kreativnost umjetnika, koja je vođena subjektivnim osjećajem i urođenim talentom, biti temeljena na znanstvenim teorijama i doktrinama? U području boje kao kreativnog elementa, ne može se istraživati samo na temelju umjetničke intuicije, već se moraju uzeti u obzir objektivni principi i pravila te znanja o utjecaju boja na percepciju promatrača i njihovih energetskih odnosa. Svaka boja u vidljivom dijelu spektra, koju čovjek percipira, obzirom na frekvenciju pripadajuće valne dužine, ima i svoju specifi čnu energiju, a upravo je energija onaj čimbenik koji defi nira cjelokupan psihofi zički doživljaj promatrača. Stoga su znanja o tome kako djelovati bojom, kako usmjeriti specifi čnu energiju boje i kontraste koji iz nje proizlaze, esencijalna u dizajnerskom stvaralaštvu (u modnom i grafi čkom dizajnu i dr.). U ovom radu prikazana je analiza kontrastnih i harmonijskih odnosa boje kao ključnih čimbenika dizajna s aspekta specifi čne energije boje i usklađivanja boje i postavljanja kontrastnih i harmonijskih odnosa boje prema karakteristikama energetskih jakosti boje.

Ključne riječi: boja u dizajnu, energija boje, kreativnost, znanost

Abstract

Are there general rules, laws and scientifi c thesis of color which are applicable in designer creation and could creativity of an artist, which is led by subjective experience and inborn talent, be based on scientifi c theories and doctrines? In the fi eld of colour as and creative element, the search cannot be based only on artistic intuition, but the objective principles and rules and also knowledge about the infl uence of colour on observer’s perception must be taken into account, as well as their energetic relations. Each colour from visual light spectrum that observer percept, regarding the frequency of associated wavelength, has its own specifi c energy. Th at energy is exactly the factor which defi nes the entire psychophysical experience of an observer, so the knowledge about how to act with colour, how to direct the specifi c energy of colour and contrasts that arises from the relationship of specifi c energies are essential in creation of a designer (in fashion and graphic design and etc). In this paper the analyse of contrast and harmony relations among colours as the key element of design is presented from the aspect of specifi c energy of colour as well as the aspect of colour matching and setting the contrast and harmony relations of colours according to their specific energy characteristics.

Keywords: color in design, energy of colour, creativity, science

Patrik Ervells latest collection is ironically titled “Software”ADIDAS ORIGINALS TUBULAR SHADOW. In the notes from the presentation, Ervell says he was interested in developing tension between nostalgia and sci-fi,NIKE ZOOM WINFLO 3 and even included 90s cyberpunk amongst his influences. Ervell developed this point of view by creating an imaginary software company called Idegen software systems. He then re-appropriated the company’AIR JORDAN XXXI MENs logo in several of the collection’s garments. Elsewhere,MBT TARIKI MEN mohair coats with oversized lapels made an appearance alongside mock neck tees,NIKE AIR JORDAN RETRO 5 police-inspired ribbed sweaters,MBT FORA GTX WOMEN flight bombers, and polyurethane leather coats. The setting was also suitably dystopian, and the resulting ambiance was something akin to if the creators of Deutschland 83 and Hackers met up and decided to create a collection… We mean that as a compliment.Yesterday afternoon,JORDAN CP3 IX MEN artist JR spent the day working on his latest collaborative piece with Daniel Arsham in Greenpoint,NIKE AIR MAX 90 Brooklyn,MBT KIMONDO GTX MEN NYC. Connecting the lines between art, architecture, dance and theater, Daniel Arsham has been known to subvert existing architectural structures in unconventional,NIKE CLASSIC CORTEZ NYLON playful ways; confusing and confounding the expectations of space and form. Source: Street Art News .