Dizajn i individualizacija u infracrvenom spektru

Design and Individualization in the infrared spectrum

Ivana Žiljak Stanimirović, Vilko Žiljak

Sažetak

U radu su prikazani dizajnerski proizvodi na kojima je provedeno brendiranje i individualizacija u infracrvenom spektru. Za svakog pojedinca po zahtjevu projektira se skrivena infracrvena grafi ka koja je ugrađena u luksuzni dizajnerski proizvod. Ugrađuju se obilježja branda i serije tamo gdje logo nije vizualno istaknut što se posebno odnosi na ekskluzivne linije i limitirane individualizirane edicije. Individualizacija se provodi u jednom prolazu kroz tisak, putem defi niranja boja blizanaca za zadani ton boje i tehniku tiska. Infracrvena poruka vidljiva je na 1000 nm i projektirana sa vrijednosti Z. Dizajn je u vizualnom spektru minimalistički, elegantan. U infracrvenom spektru kriju se infraredesign poruke, inicijali, portret, serijski broj. Ovakav dizajn predlaže se za sve luksuzne proizvode i poslovne poklone. Prikazani su primjeri na kravatama koje su izrađene za posebne protokolarne prigode. U vizualnom spektru kravate su dizajnirane sa fi nim rastriranim „neprimjetnim“ grafi čkim elementima i ostavljaju dojam jednobojne minimalističke tamno plave podloge. U infracrvenom spektru nalaze se stilizirani portreti pojedinca. Na drugim primjerima vidimo skrivene inicijale i poruke. Istu individualizaciju predlažemo na grafi čkim proizvodima, memorandumima, rokovnicima, ekskluzivnim omotima knjiga, otiscima na luksuznim satovima, pisaćem priboru, zatim na predmetima od kože, remenima, torbama gdje se ugrađuje i poseban serijski broj. Ovakva individualizacija predlaže se kao standard u poslovnoj dokumentaciji i komunikaciji te zaštiti poznatih svjetskih brandova gdje se serija, broj i inicijali ugrađuju kao skriveno individualizirano obilježje vlasnika proizvoda.

Ključne riječi: dizajn, individualizacija, bliski infracrveni spektar

Abstract

Th is paper presents the design products which have been branded and individualized in the infrared spectrum. Upon individual request, hidden infrared graphics embedded in luxury designer products, are projected. Th e brand characteristics are incorporated and also series with logo which is not visually highlighted. Th is issue particularly applies to exclusive lines and limited individualized product editions. Individualization is performed in a one single pass through the press, by defi ning color twins for each given color tone and printing technique. Infrared message is visible at 1000 nm and it is designed with Z value. Th e design in the visual spectrum is elegant and in minimalism manner. In the infrared spectrum, INFRAREDESIGN messages, initials , portrait, and serial numbers are hidden. Th is design is proposed for all luxury products and business gifts. In this work, few examples of the ties which are made for special protocol occasions are presented. In the visual spectrum ties are designed with fi ne screened “imperceptible” graphic elements and they give the impression of a minimalist monochromatic dark blue background. In the infrared spectrum stylized portraits of individuals are hidden. In the other examples, we can see the hidden initials and messages. We suggest the same individualization for printed products, memorandums, diaries, exclusive covers of books, luxury watches, writing instruments, then on the leather goods, belts, bags, where also a special serial number is installed. Th is individualization is proposed as a standard for business documentation and communication, and as well for protection of well-known world brands, where the serial number and initials can be incorporated as a hidden feature individualized for the owners of the product.

Keywords: Design, Individualization, Near Infrared Spectrum

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