Oblikovanje dvostruke informacije na tekstilnom presvlačnom materijalu tvrdo uvezane knjige

Mario Barišić, Ivana Žiljak Stanimirović, Denis Jurečić

Sažetak

U realnoj inkjet produkciji otiskivanja na tekstilnu presvlaku za tvrdo uvezanu knjigu postavljena je dvostruka slika pod pravilima Infrareddisigna. Primjenom teorije IR dizajna napravljen je eksperiment postavljanja dvostruke i skrivene informacije u tako otisnute uzorke. Postavljeno je upravljanje u vidnom i bliskom infracrvenom području s kolornim receptom podešenim za konvencionalni Inkjet. Mjesto tako otisnutog uzorka na tekstilu nazvano je „tisak s infracrvenim efektom“ a karakterizira ga razgraničeno stanje informacije u VS (visible spectrum) i NIR (near infra red) dijelu spektra. Stvorena je mogućnost otiskivanja dvostrukih i skrivenih informacija na samu tekstilnu podlogu, bez podizanja troškova proizvodnje ili mijenjanja proizvodnih industrijskih tokova na niti jedan način. Dobiveni rezultat eksperimenta stvara podlogu za kreativnu mogućnost implementacije kodirane informacije u tekstilni presvlačni materijal koji možemo uspješno koristiti u industriji tvrdog uveza i industriji galanterijske proizvodnje. To je i dokazano na eksperimentu s knjigom „Leksikon hrvatskih pisaca“ u kojoj je u pozadini kodiran portret Miroslava Krleže. Ovako postavljene rutine daju tekstilnoj i grafičkoj industriji sasvim novu dimenziju te omogućuju kreativnom segmentu nakladništva naprednije principe dizajniranja nakladničkih proizvoda - prvenstveno u području korištenja dvostruke informacije kao adicije dodatne nakladničke poruke – izvedene istovjetnom konvencionalnom tehnologijom otiskivanja.

Ključne riječi: infrareddesign, dvostruka informacija na tekstilnoj presvlaci, visible spectrum, near infra red

Design of double information on the textile material on a hardcover books

Mario Barišić, Ivana Žiljak Stanimirović, Denis Jurečić

Abstract

In the realistic inkjet production of printing on a textile coating material for a hard covered book, double und undercover image was set under the rules of Infrared design. By applying the theory of IR design the experiment of setting double and hidden information was applied in the experiment pattern. Protocol of a managing process in a visible and near infrared space was settled with a colour settings for a conventional printing process for an Inkjet printing. Pattern printed with a mentioned protocol was named as “printed pattern with an infrared effect” characterized by delimited state information in VS (visible spectrum) and NIR (near infra red) part of the spectrum. The possibility of printing double and hidden information on a textile material was created, without raising the cost of production or changing conventional production workflows in any manner. The result of the experiment will provide a basis for creative possibility of implementing encoded information in the textile printing material and that possibility can be used successfully in the industry of the hardcover book production, as well as additional similar production, with a using of same settings and same textile printing materials. It has also been proven in realistic production experiment with a hardcover book “Lexicon of Croatian writers” in which was posted, as a hidden information, portrait of a Croatian writer Miroslav Krleža. Such set of printing protocols and routines can provide extremely valuable added possibilities for a textile and printing industry, with a whole new dimension of possible applications. It can enable and provide - in the creative book publishing segment – the new and advance principles of design publishing products - primarily in the area of dual use of the information’s, as the addition of possible new publishing messages - made equivalent to conventional printing technology.

Keywords: customer relationship management, social media, social CRM, innovation


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