OTVORENE INOVACIJE I ULOGA MNOŠTVA U UPRAVLJANJU ZNANJEM

Ivan Dunđer, Mile Čolić

Sažetak

Upravljati znanjem znači upravljati aktivnostima i procesima, prvenstveno u mrežnom okruženju, na način koji omogućuje stvaranje osobnog ili organizacijskog znanja. Otvorene inovacije predstavljaju model upravljanja znanjem u kojem organizacije koriste vanjske ideje kao i unutarnje ideje kako bi ostvarile zadane poslovne ciljeve. Crowdsourcing je model upravljanja znanjem koji koristi znanje mnoštva za postizanje zadanih ciljeva koje su ranije rješavali pojedinci. Model upravljanja znanjem kojim se za nove i originalne inovacijske projekte preko interneta potražuju investitori naziva se crowdfunding. Cilj ovog istraživačkog rada jest utvrditi omjer potencijalnih domaćih i stranih izvora znanja na temelju omjera domaćih i stranih posjetitelja portala otvorenih inovacija, crowdsourcing i crowdfunding portala. Nadalje, cilj rada je utvrditi koje države upravljaju znanjem navedenim modelima, odnosno u kojim državama su registrirani takvi portali. Pretpostavka jest da svi navedeni portali imaju prosječno veću stranu posjećenost od domaće posjećenosti te da portali otvorenih inovacija imaju prosječno veću stranu posjećenost od strane posjećenosti na crowdsourcing i crowdfunding portala. Također, pretpostavlja se da upravljanje znanjem pomoću prethodno navedenih modela implicira visoku vrijednost Globalnog indeksa inovativnosti države.

Ključne riječi: otvorene inovacije, upravljanje znanjem, informacijska tehnologija, web 2.0, crowdsourcing, crowdfunding, internet portali, informacijske znanosti

OPEN INNOVATIONS AND THE ROLE OF CROWD IN KNOWLEDGE MANAGEMENT

Ivan Dunđer, Mile Čolić

Abstract

Knowledge management represents the management of activities and processes, mainly in a network environment, in a way which enables creating personal or organisational knowledge. Open innovations denote a model of knowledge management in which organisations utilise external, as well as internal, ideas, in order to achieve their targeted business goals. Crowdsourcing is the knowledge management model which uses the knowledge of a crowd to accomplish planned goals that were formerly executed by individuals. The knowledge management model which searches on the internet for investors for new and original innovational projects is called crowdfunding. The aim of this research paper is to determine the ratio of potential domestic and foreign knowledge sources based on to the ratio of domestic and foreign visitors of open innovation portals, crowdsourcing and crowdfunding portals. In addition, the aim of this paper is to discover what countries manage knowledge by applying mentioned models, i.e. in what countries are such portals registered. The hypothesis is that all of the mentioned portals have on average more foreign visits than domestic visits, and that portals of open innovations have on average more foreign visits than foreign visits on crowdsourcing and crowdfunding portals. Moreover, it is assumed that knowledge management with help of the aforementioned models implies a high Global innovation index value of a country.

Keywords: open innovations, knowledge management, information technology, Web 2.0, crowdsourcing, crowdfunding, internet portals, information sciences


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