Utjecaj faktora čitljivosti teksta na učinkovit prijenos informacija korisniku

Ivan Pučić1, Damir Vusić2, Martina Hajdek3

Ivan.pucic@grf.hr, damir.vusic@unin.hr, martina.hajdek@gzh.hr
1Sveučilište u Zagrebu Grafički fakultet, Getaldićeva 2, Zagreb, Hrvatska
2Sveučilište Sjever, 104. brigade 1, Varaždin, Hrvatska
3Grafički zavod Hrvatske d.o.o., Mičevečka ulica 7, Zagreb, Hrvatska

Sažetak

Iako ne službeno, informacija danas predstavlja najjaču valutu. Čovječanstvo skuplja sve dostupne informacije i jedan dio njih prezentira natrag korisnicima. Unatoč velikim mogućnostima prezentiranja informacija, još uvijek je najčešći i najprecizniji način upotreba tekstualnih zapisa. Brži i obično jednostavniji zapis mogu biti informacije u obliku skica, grafova, tablica i sl. Ubrzana informatizacija društva donijela je mnoge načine prikaza informacije na najrazličitijim medijima, od tradicionalnih tisanih medija do svih vrsta elektroničkih uređaja, svaki sa posebnim osobinama prikaza. Prijenos tekstualnih informacija znatno ovisi o tehnološkom okruženju u kojem se odvija, neovisno o tome i o nekim drugim karakteristikama teksta ovisnim o samoj formulaciji podataka i grafičkom oblikovanju medija u kojem se ostvaruje. Čitljivost tekstova se općenito empirijski provjerava korštenjem formula za čitljivost koje u obzir uzimaju duljinu teksta te strukturu i dužinu kako pojedinih riječi tako i cijelih rečenica kao semantičkih cjelina. Na čitljivost utječu i boje samih tekstova i podloga kao i njihovi kontrasti.
Ključne riječi: čitljivost teksta, kontrast, boja, semantika

The influence of readability factors on the efficient transfer of information to the user

Abstract

Although not officially, the information represents the strongest currency today. Mankind collects every available information and returns a part of it to its users. Despite large opportunities of information presentation, the most common and precise way is still textual record. Pictures, graphs, tables etc. are faster and simpler records. Fast informatization of civilization gave multiple types of presentation on various media, from traditional print media to all kinds of electronic devices, each with spatial display characteristics. The transfer of textual dana significantly depends on technological environment in which it takes place, but independently of other characteristics of text dependent of text formulation and graphical layout of selected media. Text readability is usually checked with readability formulas. Depending on the formula they take in account the length and structure of the word and text as semantic wholes. The readability is also influenced by the color of the type and background and their contrast.
Keywords: text readability, contrast, color, semantics


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