Moderna zaštitna grafika na ambalaži

Ivana Žiljak Stanimirović, Martina Friščić, Marko Maričević

Sažetak

U ovom radu predstavljeni su najnoviji trendovi u projektiranju sigurnosne grafike na ambalaži. Cilj je napredno obilježavanje proizvoda putem vidljivih i skrivenih infracrvenih zaštitnih elemenata u svrhu automatskog očitavanja, direktne komunikacije i dokazivanja originalnosti upakiranog proizvoda. Planirane kodirane informacije implementirane su u grafički proizvod radi direktnog povezivanja s bazama podataka u suvremenoj mobilnoj komunikaciji. U radu su predstavljeni novih zaštitni elementi razvijeni u sofisticiranim programskim rješenjima i realizirani u različitim tiskarskim tehnikama na materijalima kao što su papir i folija. Zaštitna grafika je planirana u proširenom vizualnom i bliskom infracrvenom spektru V – NIR kao standard očitavanja i zaštita od krivotvorenja.
Ključne riječi: ambalaža, infracrvena zaštitna grafika, multimedijske komunikacije

Recent trends of security graphics on packaging

Abstract

This paper presents the latest trends in designing security graphics on the packaging. The goal is advanced labeling of products through visible and hidden infrared protective elements for the aim of automatic readings, direct communication and evidence of authentication of packaged products. Previously planned coded information are implemented in the graphic product and are directly connected to databases in modern mobile communication. The paper presents new security elements developed in sophisticated software solutions and implemented in a variety of printing techniques on materials such as paper and protective film. Protective graphics are planned in the extended visual and near infrared spectrum V – NIR as standard readings and protection against counterfeiting.
Keywords: packaging, infrared protective graphics, multimedia communications


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