Projektni menadžment u grafičkoj industriji

Ivan Plačko, Dijana Posavec

Projektni pristup prožima sve dimenzije ljudskog djelovanja, a projekt je jedna od najčešće korištenih riječi kako u poslovnoj komunikaciji, tako i unutar planiranja grafičkih procesa. Razvoj od upravljačkog pristupa eksplicitno korištenog samo u manjem djelu specifičnih vrsta organizacija prije nekoliko desetljeća, do pristupa i termina koji koristi većina organizacija u javnom i privatnom sektoru pratio je i paralelan razvoj metodologije koja ovakav pristup podržava. Poznavanje i korištenje znanja projektnog menadžmenta preduvjet je opstanka i uspješnog korištenja prilika koje se javljaju u dinamičkom okruženju u kojem organizacija djeluje. U radu će na sažet način biti prikazani temeljni postulati projektnog menadžmenta, sa osvrtom na grafičku industriju. Bit će ukazano na neke od dostupnih strukturiranih pristupa stjecanju znanja iz područja projektnog menadžmenta. Prikazat će se odnos program menadžmenta i projektnog menadžmenta te ukazati na ''fraktalnu'' prirodu projektnog menadžmenta. Kroz studiju slučaja razvojnog projekta iz grafičke industrije bit će prikazana kompleksnost odnosa sudionika projekta te neophodnost korištenja projektnog pristupa za uspješno ostvarenje definiranih ciljeva.

Project management in the graphic industry

Ivan Plačko, Dijana Posavec

The project approach is present in all dimensions of human activity, and the project itself is one of the most frequently used words both in business communication as well as inside planning of graphic processes. Development ranged from the controlling approach which was explicitly used only in a minor part of specific organization types several decades ago, up to the approaches and terms used by the majority of organizations in the public and private sectors. At the same time there was parallel development of the methodology that supports this kind of approach. Understanding and application of project management knowledge is a precondition for surviving and successful use of circumstances that appear in a dynamic environment where an organization is functioning. The paper will show in a concise manner the basic postulates of project management, with an overview of the graphic industry. Some of the available structured approaches to knowledge acquiring from the area of project management will be pointed out.The relation between program management and project management will be shown, and the fractal nature of project management. On basis of studying the case of a development project in the graphic industry, the complexity of project participant relations is shown and the necessity to use the project approach for successful achievement of set goals.

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