The PrintBox Cloud Print as a Solution to Workflow Optimization in Print on Demand

Goran Belamarić, Aleš Vahčič

We observe two significant trends in computing today, the shift towards web/cloud-based applications and the proliferation of web-connected mobile devices. As these web apps and mobile devices have become more capable, users are expecting the same capabilities from them that they have on their PCs, and printing is near the top of that list. Replicating the complex printing architectures of traditional PC operating systems on these new class of devices is not desirable and often not feasible. Nobody in the printing ecosystem - users, developers, print manufacturers - wants to extend the “driver mess.” One of the promissing new developments in the area of print on demand is the trend towards cloud printing. The well publicized Google Cloud Print has as its goal to set a new standard where individuals can print from any device to any cloud enabled printer. GCP eliminates the need for drivers and brings full-featured printing to a new generation of mobile and web-based applications. PrintBox is extending this wision to simplify the workflow from print request to delivery. The workflow optimization is achieved through inhouse cloud software and hardware products which enable the lowest cost of black and white and color print to the final customer. The goal is to set a new standard of printing where individuals and companies can print any digital content including copyright materials from any internet connected device at any time.