Percepcija boje u cross-media komunikacijskim sustavima

Marin Milković, Damir Vusić, Nikola Mrvac

Vrednovanje odnosa između vrijednosti fizikalnih veličina bojenih stimulusa i pripadajućih vizualnih percepcijskih reakcija unutar cross-media komunikacijskih sustava pokazuje stanovita odstupanja u percepciji boje prezentiranih stimulusa. Uzrok tome je u najvećoj mjeri pojava i utjecaj različitih psihofizikalnih vizualnih efekata. Njihov utjecaj se očituje kroz pomak pojavnosti boje prezentiranog stimulusa. Najnovija istraživanja tog problema usmjerena su prema sagledavanju novih smjernica u primjeni elemenata dizajnerskih rješenja grafičkih proizvoda, ali istovremeno i prema određivanju odstupanja u samoj kvaliteti grafičkih reprodukcija u slučajevima neželjenih manifestacija spomenutih psihofizikalnih vizualnih efekata. U radu opisan je problem percepcije boje s aspekta kolorimetrije te je prikazana metodologija određivanja pojavnosti boje u cross-media komunikacijskim sustavima.

Ključne riječi: cross-media komunikacijski sustav, grafička reprodukcija, percepcija boje

Color perception in cross-media communication systems

Marin Milković, Damir Vusić, Nikola Mrvac

Evaluation of relations between the values of colored stimulus physical values and the belonging visual perception reactions inside cross-media communication systems shows certain discrepancies in the presented stimulus color perception. The reason for this is mostly the appearance and influence of various mental and physical visual effects. Their influence is manifested through an appearance shift of the presented stimulus. Most recent research of this issue is aimed at considering new guidelines in graphic product design element application, but at the same time at setting discrepancies as to the very quality of graphic reproduction in cases when unwanted manifestations of the mentioned mental and physical visual effects are present. There is a description in the paper of the issue in respect to color perception from the colorimetric aspect, and the methodology is shown for setting color appearance in cross-media communication systems.

Key words: cross-media communication system, graphic reproduction, color perception

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