Metode preusmjeravanja pažnje na unaprijed određene pozicije na ekranu

The methods of redirecting attention to the predetermined positions on the screen

Snježana Ivančić Valenko, Damir Modrić, Nikolina Bolčević


Svakodnevno susretanje sa sadržajima na prijenosnim računalima, tabletima ili mobitelima, povlači za sobom potrebu da se postave određena pravila dizajna takvih korisničkih sučelja. Tim se pravilima bavi veliki broj ljudi, od dizajnera, programera, do znanstvenika i laika. Zbog svoje aktualnosti, sva ta pravila su lako dostupna i poznata. U ovom radu ispituje se kako postići odstupanje od tih pravila, pri čemu je fokus usmjeren na prijenosno računalo i to isključivo na donji dio ekrana. Naime, većini ljudi zapadnog civilizacijskog kruga prirodan je kontinuitet čitanja teksta s lijeva na desno i od gore prema dolje pa je tako pažnja najmanje usmjerena na donji desni dio ekrana. No postavlja se pitanje može li se uz pomoć određenih metoda navesti ispitanike da privremeno zanemare naviku čitanja, i usmjere pažnju na donji dio ekrana. Time se dizajnerima stvaraju smjernice kako pozicionirati dinamični i statični tekst na proizvoljno određeno mjesto na ekranu.

Ključne riječi: dinamični tekst, pravila dizajna, uočljivost, ekran


Daily encounters with the content on laptops, tablets or cell phones entails the need to set certain rules regarding the design of such user interfaces. Th ese rules are dealt with by a large number of people – designers, programmers, scientists, and the layman. Since these rules are contemporary, they are easily available and known. Th e paper examines how to achieve deviation from these rules, with the focus being on the laptop and its bottom part of the screen. It is natural for most of the people belonging to the western civilization to read text from left to right and from top to bottom. Th is way, the least attention is focused on the lower right portion of the screen. However, the question is whether subjects can be infl uenced by certain methods to temporarily ignore their habit of reading, and focus attention to the bottom of the screen. Th is creates guidelines for designers on how to position the dynamic and static text to an arbitrarily determined location on the screen.

Keywords: dynamic text, design rules, visibility, screen

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