USPOREDBA REZULTATA RANGIRANJA FOTOGRAFSKIH SLIKA I NAČINA GLEDANJA ANALIZIRANIH POMOĆU UREĐAJA ZA PRAĆENJE OKA

Mario Periša1, Miroslav Mikota2, Ivana Žiljak-Stanimirović2, Marko Čačić1

1Sveučilište Sjever, Koprivnica, Hrvatska
2Grafički fakultet, Zagreb, Hrvatska

Sažetak

U radu se analizira rang fotografija s promatranog fotografskog natječaja, kojeg su utvrdili ispitanici te se uspoređuje s rezultatima dobivenim pomoću eyetracker uređaja za praćenje oka, a koji omogućuje opis distribucije pažnje na medijskom stimulusu, vrednovanje informacija i vrijeme interesa. U analizi podataka se utvrđuje povezanosti rangova s prosječnim vremenom gledanja sadržaja, te broja fiksacija. Izbor fotografija opterećen je različitim subjektivnim aspektima promatrača pa se postavlja pitanje o mogućoj objektivizaciji za evaluaciju sadržaja.
Keywords: fotografija, rang, eyetracker, objektivizacija, evaluacija

Abstract

Photographic images ranking of the observed photographic contest, which was established by respondents, is compared with the results of eye tracking analysis, which allows the description of the distribution of attention in the media stimulus, evaluation of the information and the time of interest, is analyzed in the paper. In the data analysis, the connection of the rankings and average time of viewing and the number of the fixations is determined. The selection of the photographs is loaded with the various subjective aspects of the beholder, so the question of the possibility of the objectification of evaluation content is pointed out.

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